Without digital advertising, 90% of the web wouldn’t be able to exist. (Ok, maybe 90% is an exaggeration, but you get the point.) Digital advertising has been critical to the development of the internet. It’s most significant contribution is so obvious, it’s almost easy to overlook – money. The revenue advertising brings in pays for
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Digital or online advertising is a subset of the advertising industry that references electronic communication promotions and marketing. This can include but is not limited to website display advertising (banner ads or rich media advertising), text advertising, search advertising (paid search results), online video advertising, mobile and device advertising (sms, wap display ads, video, application ads), email display ads and text advertising. These advertisements are a forum of revenue generation for content providers.
Ad operations is typically a department within a digital content publisher, ad network, ad technology provider (such as a rich media vendor or an ad server) or ad agency. They may fall under sales organization, information technology, or may be a separate entity.
8.8.2016 – Hello everyone. Meet our weekly digest #3 in which we’re bringing to your attention the most interesting articles of the industry and telling you about the most important acquisitions and partnerships of the past week. So let’s get this party started, shall we? The main problem of the video advertising industry. Ariel Napchi,
Native advertising has rapidly emerged as an exciting way for advertisers to engage with consumers, and offers an interesting new revenue stream for publishers. Native emerged out of a desire for publishers and platforms to deliver advertisements that fit with the feel of their site, and are consistent with viewers expectations over how a platform
1.8.2016 – Most influential partnerships and buyouts from the past week The one everybody’s talking about. Let’s start from the hottest one this week. The soap opera starring Yahoo has come to an end, with Verizon officially buying Yahoo out for 4.8 billion dollars. This deal caused a lot of buzz in the industry, as
Taboola, the startup behind the publishing widget that recommends more content at the end of articles online, has made an acquisition to expand its horizons beyond the written word: it has bought ConvertMedia, a recommendation engine designed specifically to sniff out and recommend online videos at scale. Terms of the deal are not being disclosed but
25.7.216 – Articles from the past week you need to read. The industry of advertising is one that evolves rapidly. Every single day there are dozens of important events occurring all across the globe. And if you want to be a successful professional in your industry – you need to keep track of those events.