Ad Operations

IAB’s New Research | Impact of COVID-19 on Ad Revenue & Spend

Key Findings: 97% of buyers have re-forecast budgets through June — more buyers report pausing ad spend Digital ad spend is experiencing a slight rebound, although is still off-plan While traditional media channels are hardest hit, linear TV remains relatively flat Premium publishers are experiencing a slight rebound in ad spend projections

Ad Operations (aka “online ad operations”, “online advertising operations”, “online ad ops”, “ad ops”, and “ops” in the trade) refers to processes and systems that support the sale and delivery of online advertising. More specifically this is the workflow processes and software systems that are used to sell, input, serve, target and report on the performance of online ads.

Digital or online advertising is a subset of the advertising industry that references electronic communication promotions and marketing. This can include but is not limited to website display advertising (banner ads or rich media advertising), text advertising, search advertising (paid search results), online video advertising, mobile and device advertising (sms, wap display ads, video, application ads), email display ads and text advertising. These advertisements are a forum of revenue generation for content providers.

Ad operations is typically a department within a digital content publisher, ad network, ad technology provider (such as a rich media vendor or an ad server) or ad agency. They may fall under sales organization, information technology, or may be a separate entity.

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Ad Operations

Everything you need to know about Unified first-price auction in Google Ad Manager

We have created two part blog series on Google’s First Price Auction (1PA). 1st part of the blog series is now available … I hope you can use this as a 1PA resource.

Cryptocurrency Malvertising Campaign Hijacks Users’ Browsers

Another day, another malvertising attack. Cybercriminals are using malvertising to push hard-coded snippets of JavaScript code to mine for cryptocurrencies – right within an unsuspecting user’s web browser. Distribution is being expanded to file-sharing websites and unsuspecting downloaders are getting infected.   The attack is particularly clever in that the cryptocurrency mining is done directly within

The Looming ‘WannaCry’ Malvertising Threat

What happens when a virulent ransomware worm turns to malicious ads as the main infection vector? Unless you’ve been on vacation, you are already aware of Wannacry, the ransomware attack that spread around the world at breakneck speed and caused major chaos at businesses including Telefonica in Spain, Megafon in Russia, the National Health Service

GeoEdge Launches SpecHub, an Automated Creative QA Solution to Revolutionize Ad Ops Workflow for Publishers’ Direct-Sold Campaigns

New York, NY (PRWEB)February 21, 2017 February 21st 2017, GeoEdge, the leading ad verification and security solutions provider for online and mobile advertising, launches SpecHub, an automated creative QA testing solution for publishers’ direct sold campaigns. SpecHub automates the direct-sold, creative QA testing process for publishers and dramatically reduces workflow inefficiencies. It transforms and enhances

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