Posts Tagged ‘ Twitter ’

Instagram Video Ads Are Coming Soon

May 8th, 2014 | By

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is pre-approved and every brand thoroughly vetted. Now, video ads are quietly being tested, as the company takes a slow approach to building what could be Facebook’s next billion-dollar business. The photo-sharing service has dabbled in sponsored videos with

Twitter Will Now Show You Ads Based on Your Browsing History

Dec 8th, 2013 | By

Twitter on Thursday announced the widespread introduction of ads based on web-surfing activity, meaning if you recently visited the website of, say, an automaker, you may see that brand’s ads in your stream. The program, called tailored audiences, rolled out in a smaller scale in July. Using tailored audiences, advertisers can target users who have

Twitter – Enhanced mobile targeting by device, OS version & wifi

Nov 18th, 2013 | By

Twitter announced that its adding the capability to target ads by device, OS version and Wi-Fi, according to a company blog post. The new targeting options extend to the reporting tools as well, allowing advertisers to make decisions about future campaigns based on those metrics. Twitter was born mobile: People reach for Twitter on the

Twitter Buys MoPub (a real-time-bidding mobile ad exchange) For $350M

Sep 11th, 2013 | By

Yesterday TechCrunch first reported that MoPub had been acquired by Twitter for roughly $350 million. MoPub is a real-time-bidding mobile ad exchange for apps that falls into the category of “programmatic” ad buying. The acquisition brings technology and a third party mobile developer/publisher network to Twitter. MoPub said yesterday in a blog post that nothing

Google, Foursquare And Twitter’s New Attack On Geo-Targeted Ads

Aug 10th, 2013 | By

As the mobile ad market grows, so do the stakes for providing contextually relevant ads. Geo-targeted ads on mobile devices are getting a boost from companies like Google, Foursquare and Twitter, which are in various stages of rolling out new ad units that leverage location data. In a blog post yesterday, Google announced ads will

Twitter Reveals Plans for Ad Retargeting

Jul 7th, 2013 | By

Twitter wants to eat your cookies and turn them into Promoted Tweets. The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. Users’ browsing behavior and email addresses will be used to match them up with ads from brands or business that are

Twitter Offers Free Analytics for All Users

Jun 16th, 2013 | By

In a related article to the new Twitter Exchange [] – It has always been difficult for Twitter users to get specific stats about their impact on Twitter, such as how many times a tweet has been favorited, the number of retweets, and how many replied a tweet received. While you might notice it on

Twitter Is Launching An Ad Exchange

Jun 3rd, 2013 | By

Twitter will launch an ad exchange in which buyers will be able to “retarget” users with ads, according to Ad Age. The company will do so after taking advice from Facebook’s FBX ad exchange partners. An ad exchange works by monitoring the cookies — little bits of tracking code — in web users’ browsers. When