Posts Tagged ‘ Trends ’

Internet Advertising Revenues Hit All-Time First Quarter High in Q1 2014

Jun 15th, 2014 | By

Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014, marking a 19 percent increase over the same period in 2013, according to the latest IAB Internet Advertising Revenue Report figures released by the Interactive Advertising Bureau (IAB) and PwC US. This is an historic first-quarter high and a significant

Comparing Google Sitelinks With Google Analytics Data

Apr 30th, 2014 | By

In an effort to discover Google’s methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites. Google Sitelinks are somewhat of a mystery. Google does not publish the algorithm (or give good hints) for how it generates Sitelinks. However, as we

Global Ad Spend: With Double Digit Gains, Display Ads Drive In-Your-Face Results

Oct 24th, 2013 | By

In its Global Ad Spend report, Nielsen finds ad-spend trends continue to favor TV and display, at the expense of more traditional media such as radio and print. TV now accounts for 57.6% of total ad spend. Display ad spending is up 26.6% from last year, thanks in part to growth in the Asia Pacific