Posts Tagged ‘ Targeting ’

Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads

Jul 3rd, 2014 | By

Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for LiveRail. Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans

“Viewable” Ads Come to Yahoo

Jun 26th, 2014 | By

In the world of digital media, marketers are increasingly paying only for ad placements that Web surfers can actually see. Yahoo is the latest major online ad company to offer that functionality, with a product it calls Yahoo Prime View. Yahoo’s offering is simple — it uses technology to detect whether an ad appears on

Strategies Using Facebook Custom Audiences

Feb 16th, 2014 | By

At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and re targeting solution it began testing in October. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM

Apple investigating mood-based ad delivery system

Jan 26th, 2014 | By

A patent filed by Apple shows the company’s intention to serve users ads based on mood and behavior, according to Apple Insider. It seems the capability would best be used in a mobile setting due to the fact that Apple intends to use things like social media use and tone of voice as parameters. Privacy

Twitter Will Now Show You Ads Based on Your Browsing History

Dec 8th, 2013 | By

Twitter on Thursday announced the widespread introduction of ads based on web-surfing activity, meaning if you recently visited the website of, say, an automaker, you may see that brand’s ads in your stream. The program, called tailored audiences, rolled out in a smaller scale in July. Using tailored audiences, advertisers can target users who have

Twitter – Enhanced mobile targeting by device, OS version & wifi

Nov 18th, 2013 | By

Twitter announced that its adding the capability to target ads by device, OS version and Wi-Fi, according to a company blog post. The new targeting options extend to the reporting tools as well, allowing advertisers to make decisions about future campaigns based on those metrics. Twitter was born mobile: People reach for Twitter on the

5 Common Myths About Real-Time Bidding

Sep 20th, 2013 | By

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do happen to have a hint of truth to them, they can often misrepresent reality by taking exceptions and presenting them as rules. Other times, people might take a vendor’s approach to a certain

Is There a Mobile Video Primetime in the United States?

Sep 8th, 2013 | By

In its quarterly report, TubeMogul finds that video viewers take to their tablets after hours… Key Findings – Primetime is Tablet Time. Tablet viewing peaks in the evening, with primetime hours (8 p.m. to midnight) representing 25.7% of total views. iPad viewing peaks at 10 p.m., slightly later than viewing on Android tablets. – The

5 Ways Real-Time Bidding (RTB) Differs From Direct Buys

Sep 2nd, 2013 | By

Here is a great article & video I came across, thought it should be shared… For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might seem a little unclear at first. After all, the ultimate result is the same: you are placing your ads on

Google, Foursquare And Twitter’s New Attack On Geo-Targeted Ads

Aug 10th, 2013 | By

As the mobile ad market grows, so do the stakes for providing contextually relevant ads. Geo-targeted ads on mobile devices are getting a boost from companies like Google, Foursquare and Twitter, which are in various stages of rolling out new ad units that leverage location data. In a blog post yesterday, Google announced ads will