Posts Tagged ‘ Study ’

LUMA Partners state of digital media in 2016

May 26th, 2016 | By

The digital media and advertising landscape is staggeringly complex. In the milliseconds it takes for a web page to load, dozens of companies you probably have never heard of are bidding in a furious auction to serve you an ad. And that’s just one area: programmatic advertising. The investment bank LUMA Partners, the company known

Organic Search Accounts for Up to 64% of Website Traffic

Jul 17th, 2014 | By

Knowing exactly how your customers are finding you online is a key part of any successful online marketing strategy. But is simply viewing your Google Analytics and taking the data at face value enough? Groupon didn’t seem to think so. That’s why Groupon de-indexed their site for nearly 6 hours this month. What Groupon wanted

Study: Online Ad Value Spikes When Data Is Used to Boost Relevance

Feb 12th, 2014 | By

The study, conducted on behalf of the Digital Advertising Alliance (DAA), found that the availability of cookies to facilitate information transfer increases the average impression price paid by advertisers by 60 percent to 200 percent.  Additionally, ads for which cookie-related information was available sold for three to seven times more than ads without cookies. The

Marketers Still Struggle to Harness Power of Big Data [Study]

Nov 25th, 2013 | By

Ninety-two percent of companies who always sufficiently use data said they have met or exceeded their goals, according to a recent big data report by Rocket Fuel. Big data is paying off in big ways for companies able to harness its potential. Seventy-five percent of respondents who use big data to drive more than half

85% Of Advertisers And 72% Of Publishers Use Programmatic Auction Strategies

Nov 10th, 2013 | By

IAB & Winterberry Group Study Also Points to More Aggressive Adoption On the Horizon, But Brand Safety Concerns Could Prove a Potential Stumbling Block to Programmatic Technology’s Growth Programmatically-bought campaigns are seeing widespread adoption across all marketing and media segments, but the practice still faces some hurdles, according to a whitepaper released today by the