Posts Tagged ‘ Rubicon Project ’

AdOps Buzz Weekly Digest 8.8.2016

Aug 8th, 2016 | By

8.8.2016 – Hello everyone. Meet our weekly digest #3 in which we’re bringing to your attention the most interesting articles of the industry and telling you about the most important acquisitions and partnerships of the past week. So let’s get this party started, shall we? The main problem of the video advertising industry. Ariel Napchi,

After Rubicon Project Shares Jump In IPO, Its CEO Says The Street Finally Gets Ad Tech

Apr 3rd, 2014 | By

The ad tech world was watching closely on Wednesday as ad exchange The Rubicon Project rang the opening bell at the New York Stock Exchange and began trading as “RUBI.” As the first high-profile IPO of 2014, Rubicon Project’s been something of a benchmark to show a whole class of other larger private firms if

eBay Advertising launches Australia’s largest private marketplace

Jul 16th, 2013 | By

eBay Advertising Australia has today created the country’s largest private market place, via a partnership with Rubicon Project. The newly created marketplace gives brands access to over 7M unique visitors a month and the ability to programmatically trade on over a billion ad impressions. Technology is revolutionising the way people shop, and eBay is shaping

Rubicon Project Launches First Mobile Private Marketplace Solution

Jun 30th, 2013 | By

Sell-side platform Rubicon Project is climbing aboard the mobile freight train, announcing on Wednesday that it has launched its own private marketplace/exchange solution for the mobile channel known as Connect. The company said the automated direct-deals business that Connect is enabling has grown on a percentage basis recently. Press Release: Mobile Direct Deal Automation Aims

AOL Unveils Its Supply-Side Platform

Apr 11th, 2013 | By

For the past year, AOL CEO Tim Armstrong has emphasized the company’s position as a programmatic player, discussing the importance of its “tech stack” and building up its year-old demand-side platform AdLearn. The company hopes to complete the circle around its automated ad services with the launch of its long-promised supply side platform, dubbed simply