Posts Tagged ‘ Programmatic ’

Top 4 Tips For Combining Native and Programmatic

Aug 3rd, 2016 | By

Native advertising has rapidly emerged as an exciting way for advertisers to engage with consumers, and offers an interesting new revenue stream for publishers. Native emerged out of a desire for publishers and platforms to deliver advertisements that fit with the feel of their site, and are consistent with viewers expectations over how a platform

LUMA Partners state of digital media in 2016

May 26th, 2016 | By

The digital media and advertising landscape is staggeringly complex. In the milliseconds it takes for a web page to load, dozens of companies you probably have never heard of are bidding in a furious auction to serve you an ad. And that’s just one area: programmatic advertising. The investment bank LUMA Partners, the company known

The Growing Investment in Mobile Programmatic

Jun 17th, 2015 | By

Millennial Media has presented a new infographic about mobile programmatic. Programmatic spend is on the rise. Global programmatic buyers are increasing their investment as the result of increased education and proven ROI. This infographic takes a closer look at the programmatic buying landscape. [source:]

Millennial Media To Acquire Nexage For $107.5M

Sep 23rd, 2014 | By

To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) today announced it has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and stock, subject to certain adjustments. Based in Boston, privately held Nexage is a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying

Real-Time Myth-Busting

Sep 3rd, 2014 | By

There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help marketers embrace the new technology. Real-time bidding (RTB) is still relatively new to the digital marketing industry. Below I discuss five common misconceptions about RTB in order to guide advertisers toward appropriate expectations. Myth

AppNexus Scores $1.2 Billion Valuation For New York Ad Tech Scene

Aug 19th, 2014 | By

The New York ad tech community has a billion-dollar company at last, and it’s Brian O’Kelley’s AppNexus after all. Weeks after rumors linked Chinese e-commerce company Alibaba to an investments, AppNexus has announced a new late-stage funding round that values the company at $1.2 billion, nearly doubling the valuation of the company from its last

Rocket Fuel To Buy [X+1] For Estimated $230M

Aug 6th, 2014 | By

Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, and [x+1], Inc., a leading provider of programmatic marketing and data management solutions, announced today that they have entered into a definitive agreement under which Rocket Fuel will acquire [x+1] in a cash and stock transaction, with an enterprise

After Rubicon Project Shares Jump In IPO, Its CEO Says The Street Finally Gets Ad Tech

Apr 3rd, 2014 | By

The ad tech world was watching closely on Wednesday as ad exchange The Rubicon Project rang the opening bell at the New York Stock Exchange and began trading as “RUBI.” As the first high-profile IPO of 2014, Rubicon Project’s been something of a benchmark to show a whole class of other larger private firms if

Building a Programmatic Sales Capability

Dec 16th, 2013 | By

The IAB has released a document briefly outlining different stages of the process. The paper breaks down the sales building process into three steps. The IAB also stresses the fact that people need not fear losing their jobs to machines, as there is still the need for the human element. In order to view the

85% Of Advertisers And 72% Of Publishers Use Programmatic Auction Strategies

Nov 10th, 2013 | By

IAB & Winterberry Group Study Also Points to More Aggressive Adoption On the Horizon, But Brand Safety Concerns Could Prove a Potential Stumbling Block to Programmatic Technology’s Growth Programmatically-bought campaigns are seeing widespread adoption across all marketing and media segments, but the practice still faces some hurdles, according to a whitepaper released today by the