Posts Tagged ‘ Pre Roll ’

3 reasons why digital video needs to rethink its advertising model

Jul 23rd, 2013 | By

Digital video companies like YouTube are not living up to their full potential when it comes to generating revenue. Despite the fact that the company has tripled its revenue, YouTube could be leaving tons of revenue on the table by not innovating on its advertising model beyond traditional pre-roll ads. In the increasingly mobile-first world,