Posts Tagged ‘ Millennial ’

The Growing Investment in Mobile Programmatic

Jun 17th, 2015 | By

Millennial Media has presented a new infographic about mobile programmatic. Programmatic spend is on the rise. Global programmatic buyers are increasing their investment as the result of increased education and proven ROI. This infographic takes a closer look at the programmatic buying landscape. [source:]

Millennial Media To Acquire Nexage For $107.5M

Sep 23rd, 2014 | By

To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) today announced it has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and stock, subject to certain adjustments. Based in Boston, privately held Nexage is a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying

Millennial Media To Acquire Mobile Ad Company Jumptap For $200M

Aug 14th, 2013 | By

Millennial Media just announced that it has reached an agreement to acquire Jumptap, a deal that brings together two well-known mobile ad companies. The acquisition press release describes the deal as “a predominantly stock transaction,” with Jumptap shareholders to receive 24.6 million shares in publicly traded Millennial, giving them ownership of about 22.5 percent of