Posts Tagged ‘ Marketing ’

Adobe Marketing Cloud Integrates Campaign and Experience Manager

Jan 22nd, 2014 | By

Adobe has announced integration between two key products in their Adobe Marketing Cloud service. Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and preferences. It is now being integrated with Adobe Experience Manager, which helps manage content across channels while helping content creators with



Top Trends in Programmatic Marketing

Jul 14th, 2013 | By

Programmatic buying is scaling rapidly, with IDC forecasting nearly $14 billion in real-time buying spend by 2016. This exponential growth is reason enough to pay attention. But the possibilities of programmatic marketing are equally impressive, with an additional $66 billion forecasted in 2016 for programmatic marketing platforms – the approach by which marketers build a



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