Posts Tagged ‘ IAB ’

Google’s New Mobile Ad Formats & Tools

Oct 6th, 2014 | By

As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners —

Internet Advertising Revenues Hit All-Time First Quarter High in Q1 2014

Jun 15th, 2014 | By

Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014, marking a 19 percent increase over the same period in 2013, according to the latest IAB Internet Advertising Revenue Report figures released by the Interactive Advertising Bureau (IAB) and PwC US. This is an historic first-quarter high and a significant

Building a Programmatic Sales Capability

Dec 16th, 2013 | By

The IAB has released a document briefly outlining different stages of the process. The paper breaks down the sales building process into three steps. The IAB also stresses the fact that people need not fear losing their jobs to machines, as there is still the need for the human element. In order to view the

85% Of Advertisers And 72% Of Publishers Use Programmatic Auction Strategies

Nov 10th, 2013 | By

IAB & Winterberry Group Study Also Points to More Aggressive Adoption On the Horizon, But Brand Safety Concerns Could Prove a Potential Stumbling Block to Programmatic Technology’s Growth Programmatically-bought campaigns are seeing widespread adoption across all marketing and media segments, but the practice still faces some hurdles, according to a whitepaper released today by the

Ready Creatives – AdWords solution for creating display ads

Sep 30th, 2013 | By

Google has announce the launch of Ready Creatives – the groundbreaking new solution to make display ad creation easier than ever. Ready Creatives consists of two powerful tools: Ready Image Ads and Ready Ad Gallery. Display ads today need to captivate consumers with rich creative and dynamic messaging. But creating an engaging, beautiful ad takes

Eliminating Programmatic Confusion – The Road to Publisher Clarity

Sep 23rd, 2013 | By

In an effort to educate the advertising industry about programmatic, the IAB has produced a programmatic and automation guide (pdf). The paper is an attempt to narrow down a few key terms to describe all of the jargon floating around about the new type of ad buying and selling. This is the first in a

IAB/Moat Ad Format Study

Aug 6th, 2013 | By

I have come across a good study that should be shared. This study (held by IAB & MOAT) is named IAB Rising Stars Ad Interaction Research /phase 2. The first phase of the study can be found on the iab site, but it holds statistical information that is well known in the industry. IAB: Rising

Viewability Will Be 2014’s ‘Standard’ Display Metric

Jul 15th, 2013 | By

Viewability has been a trending topic in the online ad space this year, particularly as brand marketers and large publishers vent their ever-present impatience with the lack of metrics for advertising that’s more about creating affinity than direct-response clicks and conversions. In April, Google’s viewable-impression metric, Active View, got the approval of the Media Ratings

Pandora Launches e-Business Ad integration For Simpler Media Buying

May 15th, 2013 | By

Pandora has revealed a new e-business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers. The new platform integrates media buying software platforms, Mediaocean and STRATA, with proprietary software built by Pandora’s engineering team in conjunction with the internet radio service’s ad operations and billing teams. According to

Mobile Ads Captured 9% Of Online Ad Spend In 2012

Apr 16th, 2013 | By

A new report released by the Interactive Advertising Bureau (IAB) shows that 2012 was another banner year for the online advertising space, with revenues up 15% over 2011. Mobile and digital video led much of that growth. Mobile ad spend grew 111% compared to 2011, the second year of triple-digit growth,  accounting for 9% of total