Posts Tagged ‘ Google ’

Google to acquire the social map startup Waze

Jun 10th, 2013 | By

After talks with Facebook fell through, Google have swooped in and offered $1 billion+ to acquire social map startup Waze. Waze is a popular mapping app for smartphones and tablets that relies on user-submitted data for locations of venues. The company is based in Israel. Over the last several months, it’s been reported that Apple,

Google Expands ‘Display Benchmarks’ As It Reaches For More Branding Business

May 24th, 2013 | By

Google is giving advertisers and agencies up-to-the-month access to its industry performance benchmarks for display advertising. Called Display Benchmarks, the tool presents aggregated ad performance data that can be filtered according to variables such as click-through rates, ad interaction times, video completion rates, and other metrics.  And it works across ad formats/sizes (including mobile), verticals and

Google’s Impressive “Conversational Search” Goes Live On Chrome

May 23rd, 2013 | By

The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines. I’m 17 years now into writing about search, and I’ve seen all types of things that have promised to revolutionize the space, especially

Facebook Acquiring Waze? 5 Reasons Why They Should…

May 10th, 2013 | By

Facebook Inc. is reported to be in talks to acquire Waze, the crowdsourcing navigation app that won Best Overall at the 2013 Mobile World Congress, for $1 billion. Waze collects data via crowdsourcing to determine road closures, heavy traffic and even speed traps, in addition to its navigation functions. Here are five reasons why Waze is worth

Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display

May 8th, 2013 | By

Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may no longer be the best channel for laser-focused

AOL Unveils Its Supply-Side Platform

Apr 11th, 2013 | By

For the past year, AOL CEO Tim Armstrong has emphasized the company’s position as a programmatic player, discussing the importance of its “tech stack” and building up its year-old demand-side platform AdLearn. The company hopes to complete the circle around its automated ad services with the launch of its long-promised supply side platform, dubbed simply

Google Opens Universal Analytics To All Users

Mar 24th, 2013 | By

Google’s Universal Analytics product is now available to all. Universal Analytics launched last October as a beta product that was primarily intended for enterprise-level GA users. It offers APIs that make it possible to integrate offline data into Google Analytics to combing online/offline tracking. Google’s blog post offers some specifics on how to add Universal