Posts Tagged ‘ Google ’

Google is developing a universal IDs solution instead of Cookies

Nov 13th, 2013 | By

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of Internet companies that see an opening as the Web evolves beyond cookie-based data tracking. While the death of cookies—those sticky computer codes that compile

Google is testing banner ads in search results

Oct 27th, 2013 | By

Google’s search engine was once characterized by its simplicity — both its search results and ads were blue links against a white background. No longer. On Wednesday, Google confirmed that it was testing new ads with images atop search results. They are a major departure from its earlier advertising and from its past promises to users.

Google Launches ‘Estimated Cross-Device Conversions’ In AdWords

Oct 2nd, 2013 | By

Yesterday, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns. The new conversion type is the first to roll-out as part of the new Estimated Total Conversions, which will eventually include phone calls and in-store visits. Estimated cross-device

Ready Creatives – AdWords solution for creating display ads

Sep 30th, 2013 | By

Google has announce the launch of Ready Creatives – the groundbreaking new solution to make display ad creation easier than ever. Ready Creatives consists of two powerful tools: Ready Image Ads and Ready Ad Gallery. Display ads today need to captivate consumers with rich creative and dynamic messaging. But creating an engaging, beautiful ad takes

Google Play cracks down on scammers and spammers

Aug 26th, 2013 | By

Google Play has updated its content policy to tighten its rules around in-app advertising, in-app payments and misrepresentation. (Credit: Google) Google Play’s relatively lax content policy has led to a few problems that can make the consumer experience very annoying: relentless pop-ups, bloated software, fake reviews to make an app seem better than it is

Pay-Per-Gaze Advertising: New Google Patent May Reveal Plans For Monetizing Google Glass

Aug 20th, 2013 | By

Google has been granted a patent that appears to reveal some far-reaching plans for the eye-tracking sensor that exists — but currently isn’t formally used — on Google Glass. And if you think those plans must include some form of advertising, you’d be correct. In the patent, Google is calling it “pay-per-gaze” advertising, and it

Google, Foursquare And Twitter’s New Attack On Geo-Targeted Ads

Aug 10th, 2013 | By

As the mobile ad market grows, so do the stakes for providing contextually relevant ads. Geo-targeted ads on mobile devices are getting a boost from companies like Google, Foursquare and Twitter, which are in various stages of rolling out new ad units that leverage location data. In a blog post yesterday, Google announced ads will

Facebook Said to Plan to Sell TV-Style Ads for $2.5M Each

Aug 4th, 2013 | By

Facebook Inc. (FB), seeking to break the long-held dominance of television over advertising budgets, plans to sell TV-style commercials on its site for as much as $2.5 million a day, two people familiar with the matter said. Karl Petersen, Lulea’s mayor, walks past a logo at Facebook Inc.’s new data storage center near the Arctic

Viewability Will Be 2014’s ‘Standard’ Display Metric

Jul 15th, 2013 | By

Viewability has been a trending topic in the online ad space this year, particularly as brand marketers and large publishers vent their ever-present impatience with the lack of metrics for advertising that’s more about creating affinity than direct-response clicks and conversions. In April, Google’s viewable-impression metric, Active View, got the approval of the Media Ratings

Top Trends in Programmatic Marketing

Jul 14th, 2013 | By

Programmatic buying is scaling rapidly, with IDC forecasting nearly $14 billion in real-time buying spend by 2016. This exponential growth is reason enough to pay attention. But the possibilities of programmatic marketing are equally impressive, with an additional $66 billion forecasted in 2016 for programmatic marketing platforms – the approach by which marketers build a