Posts Tagged ‘ Google ’

Google Removes Right Hand Sidebar Ads

Feb 21st, 2016 | By

Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page. It appears that Google will confirm the

Google’s New Mobile Ad Formats & Tools

Oct 6th, 2014 | By

As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners —

Google’s Search Algorithm – what’s expected in 2015

Sep 16th, 2014 | By

Thousands of new gTLDs will be launched in the next two years. Will Google’s algorithm take this into account? Google’s big algorithm change was released in July, causing many digital marketers to scramble to respond. Aptly named, Pigeon was focused on improving local results and map-related search tied to contextual intelligence, commonly referred to as

“Viewable” Ads Come to Yahoo

Jun 26th, 2014 | By

In the world of digital media, marketers are increasingly paying only for ad placements that Web surfers can actually see. Yahoo is the latest major online ad company to offer that functionality, with a product it calls Yahoo Prime View. Yahoo’s offering is simple — it uses technology to detect whether an ad appears on

Publicis Launches Luxury Marketing Platform with Google, Conde Nast

Jun 23rd, 2014 | By

Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Publicis Worldwide has launched La Maison, a premium service platform that is a collaboration between Google, Condé Nast and Publicis Groupe digital networks and seeks to help luxury brands better target high-net-worth individuals. La Maison, or,

Google Launches Magazine-Style Ads That Bring Text Ads To Display Ad Units

May 27th, 2014 | By

Google gives publishers the ability to run display and text ads on their sites. They can run both styles of ads, or just pick a single one. The same goes for advertisers, who also have to choose between one of these two formats for their ads. The company is launching a new ad unit that brings

Comparing Google Sitelinks With Google Analytics Data

Apr 30th, 2014 | By

In an effort to discover Google’s methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites. Google Sitelinks are somewhat of a mystery. Google does not publish the algorithm (or give good hints) for how it generates Sitelinks. However, as we

Introducing AdSense Direct – a way to manage your direct sales

Jan 23rd, 2014 | By

Google rolled out an AdSense feature allowing publishers to manage ads sold through direct channels. In a blog post by AdSense Product Manager Matt Goodridge, Google explained the process: Publishers working directly with advertisers (regardless of whether those advertisers use AdWords) can enter terms of those deals into an AdSense account. Google will furnish publishers

Google Pilots New Ad Format

Dec 11th, 2013 | By

According to a post by Eran Arkin, product manager at Google, the company is testing a new ad format, called +Post ads, that allows brands to promote Google+ posts across the Google Display Network. An example would be using Hangouts on Air as mastheads on YouTube. The ads are interactive by default (i.e., commenting and

Google Introduces Pay by Viewable Impression CPM Bidding in AdWords

Dec 2nd, 2013 | By

In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be building in viewable impressions bidding into all of its display ad targeting products. In a significant move (curiously made without fanfare) Google has now rolled out CPM