Posts Tagged ‘ FBX ’

Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads

Jul 3rd, 2014 | By

Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for LiveRail. Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans

Coming Soon to Facebook: Video Metrics

Jun 25th, 2014 | By

With the goal of helping you better understand how people respond to your videos on Facebook, today Facebook has announced that new video metrics in Page Insights and Ads Reporting are coming soon. Today, as a Page owner, you can only see how many people started watching your video. When the new metrics roll out

Strategies Using Facebook Custom Audiences

Feb 16th, 2014 | By

At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and re targeting solution it began testing in October. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM

Facebook Launches New Retargeting Alternative to FBX

Oct 21st, 2013 | By

Facebook is launching a new retargeting tool that will allow retailers to show ads to people who’ve visited their websites or mobile apps. The targeting feature, “website and mobile app custom audiences,” is distinct from Facebook’s FBX ad exchange and won’t include demand-side platforms like Turn, AdRoll and Triggit that have made retargeting to Facebook

Top Trends in Programmatic Marketing

Jul 14th, 2013 | By

Programmatic buying is scaling rapidly, with IDC forecasting nearly $14 billion in real-time buying spend by 2016. This exponential growth is reason enough to pay attention. But the possibilities of programmatic marketing are equally impressive, with an additional $66 billion forecasted in 2016 for programmatic marketing platforms – the approach by which marketers build a

Twitter Is Launching An Ad Exchange

Jun 3rd, 2013 | By

Twitter will launch an ad exchange in which buyers will be able to “retarget” users with ads, according to Ad Age. The company will do so after taking advice from Facebook’s FBX ad exchange partners. An ad exchange works by monitoring the cookies — little bits of tracking code — in web users’ browsers. When

FBX Gets More News Feed Inventory And Dynamic Creative Options

May 7th, 2013 | By

Well, that was fast. Six weeks after making some News Feed ad inventory biddable to Facebook Exchange advertisers on a trial basis, Facebook is expanding the amount of that precious paid media space that it will expose to RTB demand. The News Feed trial was initially open to just three of Facebook’s 17 FBX partners.

Facebook is working on a huge new mobile ad product

Jan 15th, 2013 | By

Facebook is working on a plan to allow advertisers to buy mobile ad inventory through FBX, the social network’s ad exchange, two sources tell us. A Facebook spokesperson, however, declined to comment. FBX is a real-time bidding ad exchange in which advertisers drop tracking cookies on users’ browsers as they surf the web — shopping,