Posts Tagged ‘ Data ’

Rocket Fuel To Buy [X+1] For Estimated $230M

Aug 6th, 2014 | By

Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, and [x+1], Inc., a leading provider of programmatic marketing and data management solutions, announced today that they have entered into a definitive agreement under which Rocket Fuel will acquire [x+1] in a cash and stock transaction, with an enterprise

The Challenge Of Advertising In The Big Game

Feb 3rd, 2014 | By

This weekend, as I sat at home watching what is arguably one of my favourite events of the year, I was consumed by one of the biggest and most exciting “distractions” that will accompany the game – the advertisements. Dozens of articles have already been published talking about the incredible advertisements that will be shown

Google is developing a universal IDs solution instead of Cookies

Nov 13th, 2013 | By

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of Internet companies that see an opening as the Web evolves beyond cookie-based data tracking. While the death of cookies—those sticky computer codes that compile

Facebook Acquiring Waze? 5 Reasons Why They Should…

May 10th, 2013 | By

Facebook Inc. is reported to be in talks to acquire Waze, the crowdsourcing navigation app that won Best Overall at the 2013 Mobile World Congress, for $1 billion. Waze collects data via crowdsourcing to determine road closures, heavy traffic and even speed traps, in addition to its navigation functions. Here are five reasons why Waze is worth