Posts Tagged ‘ CTR ’

These Secrets Will Improve Your Mobile Ads’ Click-Through Rates

Aug 7th, 2013 | By

Jumptap teamed up with Dynamic Logic and Celtra analyzed thousands of mobile ads to determine what small details make a mobile campaigns work, and what makes them flop. Everything from the number of words an advertiser uses to how many colors are featured in the ad directly correlate with click-through rates. For example, having a person

Which Display Ad Exchange Sells the Highest Quality Inventory?

Feb 17th, 2013 | By

Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display ad inventory. Exchanges allow advertisers to buy ad inventory from a single source, an ad exchange, rather than engaging independently with each of the disparate underlying ad networks and publishers. Until now the onus of selecting the