Posts Tagged ‘ CPM ’

Real-Time Myth-Busting

Sep 3rd, 2014 | By

There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help marketers embrace the new technology. Real-time bidding (RTB) is still relatively new to the digital marketing industry. Below I discuss five common misconceptions about RTB in order to guide advertisers toward appropriate expectations. Myth

Google Introduces Pay by Viewable Impression CPM Bidding in AdWords

Dec 2nd, 2013 | By

In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be building in viewable impressions bidding into all of its display ad targeting products. In a significant move (curiously made without fanfare) Google has now rolled out CPM

5 Ways Real-Time Bidding (RTB) Differs From Direct Buys

Sep 2nd, 2013 | By

Here is a great article & video I came across, thought it should be shared… For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might seem a little unclear at first. After all, the ultimate result is the same: you are placing your ads on

Facebook’s Mobile Ads Now More Expensive Than Desktop Options

Jun 19th, 2013 | By

Desktop ads are typically more expensive than their mobile counterparts, a trend Facebook is attempting to reverse by charging more money for its mobile ad solutions. Carolyn Everson, Facebook’s VP of global marketing solution, revealed on Monday that the cost to reach 1,000 customers (CPM) is now higher on mobile devices than on desktop PCs.

Which Display Ad Exchange Sells the Highest Quality Inventory?

Feb 17th, 2013 | By

Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display ad inventory. Exchanges allow advertisers to buy ad inventory from a single source, an ad exchange, rather than engaging independently with each of the disparate underlying ad networks and publishers. Until now the onus of selecting the