Posts Tagged ‘ Campaign Targeting ’

“Viewable” Ads Come to Yahoo

Jun 26th, 2014 | By

In the world of digital media, marketers are increasingly paying only for ad placements that Web surfers can actually see. Yahoo is the latest major online ad company to offer that functionality, with a product it calls Yahoo Prime View. Yahoo’s offering is simple — it uses technology to detect whether an ad appears on

Coming Soon to Facebook: Video Metrics

Jun 25th, 2014 | By

With the goal of helping you better understand how people respond to your videos on Facebook, today Facebook has announced that new video metrics in Page Insights and Ads Reporting are coming soon. Today, as a Page owner, you can only see how many people started watching your video. When the new metrics roll out

Strategies Using Facebook Custom Audiences

Feb 16th, 2014 | By

At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and re targeting solution it began testing in October. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM

Twitter – Enhanced mobile targeting by device, OS version & wifi

Nov 18th, 2013 | By

Twitter announced that its adding the capability to target ads by device, OS version and Wi-Fi, according to a company blog post. The new targeting options extend to the reporting tools as well, allowing advertisers to make decisions about future campaigns based on those metrics. Twitter was born mobile: People reach for Twitter on the

SAS® Intelligent Advertising for Publishers harnesses digital ad growth

Jan 20th, 2013 | By

Pinger monetizes mobile advertising using SAS® CARY, NC (Jan. 14, 2013) – Responding to a dramatic shift from display to handheld smart devices, online publishers have made mobile a front-burner issue. As publishers look at the entire ad serving process from pre-serve forecasting to post-serve analytics, more are turning to SAS® Intelligent Advertising for Publishers,