Posts Tagged ‘ Brand ’

AppNexus Scores $1.2 Billion Valuation For New York Ad Tech Scene

Aug 19th, 2014 | By

The New York ad tech community has a billion-dollar company at last, and it’s Brian O’Kelley’s AppNexus after all. Weeks after rumors linked Chinese e-commerce company Alibaba to an investments, AppNexus has announced a new late-stage funding round that values the company at $1.2 billion, nearly doubling the valuation of the company from its last

Publicis Launches Luxury Marketing Platform with Google, Conde Nast

Jun 23rd, 2014 | By

Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Publicis Worldwide has launched La Maison, a premium service platform that is a collaboration between Google, Condé Nast and Publicis Groupe digital networks and seeks to help luxury brands better target high-net-worth individuals. La Maison, or,

Instagram Video Ads Are Coming Soon

May 8th, 2014 | By

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is pre-approved and every brand thoroughly vetted. Now, video ads are quietly being tested, as the company takes a slow approach to building what could be Facebook’s next billion-dollar business. The photo-sharing service has dabbled in sponsored videos with

The Super Bowl XLVII 2014 Ads

Feb 4th, 2014 | By

On a lighter note to the normal technical issues that we are faced with every day, we took the liberty to set all Amusing & Funny commercial (ads) seen during the 2014 Super Bowl. As expected, they are dominated by the Automotive and Beer industry… Targeted Male, Age 20-45. So, Lay back during your lunch

The Challenge Of Advertising In The Big Game

Feb 3rd, 2014 | By

This weekend, as I sat at home watching what is arguably one of my favourite events of the year, I was consumed by one of the biggest and most exciting “distractions” that will accompany the game – the advertisements. Dozens of articles have already been published talking about the incredible advertisements that will be shown

Colors and how they take part in an online campaign

Apr 23rd, 2013 | By

Usually we discuss mainly technical issues, but today I came across a very cool infographic, and thought it is interesting enough to share. By normally reviewing a campaign (landing page, creative, etc.), we normally don’t pay much attention to colors that are dominating. Our main Landing Page, brand, or creative color – may have a