Posts Tagged ‘ Audience ’

Apsalar Introduces Apsalar Audiences for Facebook

Jul 16th, 2015 | By

Apsalar, one of the leaders in mobile data management for mcommerce companies worldwide, today announced the launch of Apsalar Audiences for Facebook, a new service that enables clients to easily define and export app user segments for use as Facebook Custom Audiences. Using these Custom Audiences, brands can connect and engage with these known customers

Strategies Using Facebook Custom Audiences

Feb 16th, 2014 | By

At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and re targeting solution it began testing in October. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM

Yahoo brings native ads to Tumblr and launches new Audience ads

Jan 12th, 2014 | By

Yahoo has launched a unified advertising solution that makes it more efficient for agencies and media buyers. The refreshed platform combines display and premium ads with native and search placements in a manner that its business customers will find “friendlier”. Currently, there’s a hypothesis that in order to purchase ads for online placement, the process

5 Ways Real-Time Bidding (RTB) Differs From Direct Buys

Sep 2nd, 2013 | By

Here is a great article & video I came across, thought it should be shared… For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might seem a little unclear at first. After all, the ultimate result is the same: you are placing your ads on