Posts Tagged ‘ Ad Exchange ’

Yahoo brings native ads to Tumblr and launches new Audience ads

Jan 12th, 2014 | By

Yahoo has launched a unified advertising solution that makes it more efficient for agencies and media buyers. The refreshed platform combines display and premium ads with native and search placements in a manner that its business customers will find “friendlier”. Currently, there’s a hypothesis that in order to purchase ads for online placement, the process

Twitter Buys MoPub (a real-time-bidding mobile ad exchange) For $350M

Sep 11th, 2013 | By

Yesterday TechCrunch first reported that MoPub had been acquired by Twitter for roughly $350 million. MoPub is a real-time-bidding mobile ad exchange for apps that falls into the category of “programmatic” ad buying. The acquisition brings technology and a third party mobile developer/publisher network to Twitter. MoPub said yesterday in a blog post that nothing

Rubicon Project Launches First Mobile Private Marketplace Solution

Jun 30th, 2013 | By

Sell-side platform Rubicon Project is climbing aboard the mobile freight train, announcing on Wednesday that it has launched its own private marketplace/exchange solution for the mobile channel known as Connect. The company said the automated direct-deals business that Connect is enabling has grown on a percentage basis recently. Press Release: Mobile Direct Deal Automation Aims

Twitter Is Launching An Ad Exchange

Jun 3rd, 2013 | By

Twitter will launch an ad exchange in which buyers will be able to “retarget” users with ads, according to Ad Age. The company will do so after taking advice from Facebook’s FBX ad exchange partners. An ad exchange works by monitoring the cookies — little bits of tracking code — in web users’ browsers. When

How Does Ad Serving Work?

Jan 14th, 2013 | By

Interactive ads are everywhere these days, but when it comes to the technical process of getting an ad on the page and how publishers and marketers verify it delivered, not many people can explain what actually happens in detail.  Read this article though and you’ll be one of them!  Below I’ve detailed step-by-step how a