All entries by this author

IAB’s New Research | Impact of COVID-19 on Ad Revenue & Spend

May 4th, 2020 | By

Key Findings: 97% of buyers have re-forecast budgets through June — more buyers report pausing ad spend Digital ad spend is experiencing a slight rebound, although is still off-plan While traditional media channels are hardest hit, linear TV remains relatively flat Premium publishers are experiencing a slight rebound in ad spend projections

Everything you need to know about Unified first-price auction in Google Ad Manager

Jul 4th, 2019 | By

We have created two part blog series on Google’s First Price Auction (1PA). 1st part of the blog series is now available … I hope you can use this as a 1PA resource.

Cryptocurrency Malvertising Campaign Hijacks Users’ Browsers

Oct 1st, 2017 | By

Another day, another malvertising attack. Cybercriminals are using malvertising to push hard-coded snippets of JavaScript code to mine for cryptocurrencies – right within an unsuspecting user’s web browser. Distribution is being expanded to file-sharing websites and unsuspecting downloaders are getting infected.   The attack is particularly clever in that the cryptocurrency mining is done directly within

The Looming ‘WannaCry’ Malvertising Threat

May 24th, 2017 | By

What happens when a virulent ransomware worm turns to malicious ads as the main infection vector? Unless you’ve been on vacation, you are already aware of Wannacry, the ransomware attack that spread around the world at breakneck speed and caused major chaos at businesses including Telefonica in Spain, Megafon in Russia, the National Health Service

GeoEdge Launches SpecHub, an Automated Creative QA Solution to Revolutionize Ad Ops Workflow for Publishers’ Direct-Sold Campaigns

Feb 21st, 2017 | By

New York, NY (PRWEB)February 21, 2017 February 21st 2017, GeoEdge, the leading ad verification and security solutions provider for online and mobile advertising, launches SpecHub, an automated creative QA testing solution for publishers’ direct sold campaigns. SpecHub automates the direct-sold, creative QA testing process for publishers and dramatically reduces workflow inefficiencies. It transforms and enhances

Facebook Is Providing Advertisers With More Transparency, Along With More Video Ad Options

Feb 12th, 2017 | By

Facebook announced Friday that it will give advertisers more transparency, including an audit by the Media Rating Council, as well as more options for video ads. The social network revealed in a Facebook for Business post that it will provide more detailed information about ad impressions on Facebook and Instagram to its third-party verification partners so that

The Influence of Digital Advertising on Our Lives

Nov 2nd, 2016 | By

Without digital advertising, 90% of the web wouldn’t be able to exist. (Ok, maybe 90% is an exaggeration, but you get the point.) Digital advertising has been critical to the development of the internet. It’s most significant contribution is so obvious, it’s almost easy to overlook – money. The revenue advertising brings in pays for

AdOps Buzz Weekly Digest 8.8.2016

Aug 8th, 2016 | By

8.8.2016 – Hello everyone. Meet our weekly digest #3 in which we’re bringing to your attention the most interesting articles of the industry and telling you about the most important acquisitions and partnerships of the past week. So let’s get this party started, shall we? The main problem of the video advertising industry. Ariel Napchi,

Top 4 Tips For Combining Native and Programmatic

Aug 3rd, 2016 | By

Native advertising has rapidly emerged as an exciting way for advertisers to engage with consumers, and offers an interesting new revenue stream for publishers. Native emerged out of a desire for publishers and platforms to deliver advertisements that fit with the feel of their site, and are consistent with viewers expectations over how a platform

AdOps Buzz Weekly Digest

Jul 31st, 2016 | By

1.8.2016 – Most influential partnerships and buyouts from the past week The one everybody’s talking about. Let’s start from the hottest one this week. The soap opera starring Yahoo has come to an end, with Verizon officially buying Yahoo out for 4.8 billion dollars. This deal caused a lot of buzz in the industry, as