Right Media – Yahoo! Advertising Exchange

Yahoo’s Right Media launched the first global digital advertising exchange in 2005, evolving to support the needs of businesses in today’s digital media world [source:rightmedia.com].


Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.
Right Media was founded by Michael Walrath and brothers, Noah and Jonah Goodhart.
Since the Yahoo! acquisition on April 29th, 2007, Right Media has been integrated with Yahoo!’s offerings to small businesses. Right Media’s customers included Yahoo! (also an investor) and Fox Interactive Media.
On 30 April 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $850 million [source: wikipedia.org].

Fast Links

Ad Serving
Our range of ad formats can run across PCs, smartphones and tablet computers—helping advertisers connect with active audiences and achieve their campaign goals.

As a champion of buyer and seller relationships, the Exchange is designed to foster partnerships and make transactions easy to manage.

Yield Management
Publishers can take advantage of sophisticated technology to improve visibility, control, and ultimately, maximize revenue.

Campaign Management
A variety of tools are available to help advertisers and agencies effect more control over their campaigns and drive superior results.

Audience Management
With the help of external data, buyers and sellers can more effectively segment and target audiences on the exchange.

Trust and Safety
Right Media provides an array of sophisticated protections and controls that help create a safer display marketplace for brand-conscious advertisers and publishers.

Custom Reporting Center
Comprehensive, customizable reports offer valuable insights and help highlight optimization opportunities for media buyers and sellers.

Technical data