Ad Exchanges

Ad exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB).

The major ad exchanges include:

Below you can find links to some of the Ad Exchange’s information and its technical data:

AppNexus is a global technology company whose cloud-based software platform enables and optimises programmatic online advertising.

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AOL Inc./ ONE by AOL (simply known as AOL, originally known as America Online) is an American multinational mass media corporation based in New York, a subsidiary of Verizon Communications.

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Microsoft Advertising Exchange inventory via AppNexus offers high performance, cross-platform, programmatic ad solutions on a premium network of brands and apps.
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OpenX is a programmatic advertising technology company. The company has developed an integrated technology platform that combines ad server and a real-time bidding (RTB) exchange with a standard supply-side platform (SSP) ensuring the highest real-time value for any trade.
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DoubleClick_logoDoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. DoubleClick’s headquarters is in New York City, United States.

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rm-20-1-13Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media.

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(Now named Yahoo! for Publishers)

apb100917AdECN is a real-time bidded marketplace where you can reach audiences through high-quality, brand safe inventory more efficiently. With the Exchange, choice, scale and efficiency drive ROI for you.

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(AdECN is now Microsoft Advertising Exchange)