Trends & Stats

The online advertising market is experiencing continuous, significant growth each year. More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods, mainly for the following three reasons:

1. It is easy to track online advertising campaign performance.

2. Companies can easily create customised advertising campaigns for specific audience groups.

3. It is easy to make changes to online campaigns than to traditional advertising campaigns.

Programmatic and online advertising Spending Statistics
Infographic by- adweek.com




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