1.8.2016 – Most influential partnerships and buyouts from the past week The one everybody’s talking about. Let’s start from the hottest one this week. The soap opera starring Yahoo has come to an end, with Verizon officially buying Yahoo out for 4.8 billion dollars. This deal caused a lot of buzz in the industry, as

Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytic platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to

In the world of digital media, marketers are increasingly paying only for ad placements that Web surfers can actually see. Yahoo is the latest major online ad company to offer that functionality, with a product it calls Yahoo Prime View. Yahoo’s offering is simple — it uses technology to detect whether an ad appears on

Yahoo has launched a unified advertising solution that makes it more efficient for agencies and media buyers. The refreshed platform combines display and premium ads with native and search placements in a manner that its business customers will find “friendlier”. Currently, there’s a hypothesis that in order to purchase ads for online placement, the process

Yahoo’s chief executive, Marissa Mayer, delivered a keynote speech at Consumer Electronics Show (CES) in Las Vegas, in which she announced the firm’s acquisition of Aviate, the launch of the company’s News Digest app service, and the release of its new ad products. Mayer’s first announcement was that Yahoo has snapped up Aviate, which makes

According to sources close to the situation, the Yahoo board plans to meet Sunday to decide whether to approve a $1.1 billion all-cash offer for New York-based blogging site Tumblr. Yahoo has been mulling some kind of deal with the hip New York-based blogging site, from a strategic investment to an outright acquisition. Sources said