Posts Tagged ‘ Viewability ’

Introducing ‘vCPM’: The Right Way To Think About Viewability

Jan 23rd, 2013 | By

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Adrian Tompsett, VP of Business Development at DataXu. Viewability is on the top of every digital marketer’s wish list for 2013. The emerging metric seeks to measure how frequently an ad