Posts Tagged ‘ Video ’

Facebook Is Providing Advertisers With More Transparency, Along With More Video Ad Options

Feb 12th, 2017 | By
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Facebook announced Friday that it will give advertisers more transparency, including an audit by the Media Rating Council, as well as more options for video ads. The social network revealed in a Facebook for Business post that it will provide more detailed information about ad impressions on Facebook and Instagram to its third-party verification partners so that



Taboola goes video, buys ConvertMedia for shy of $100M

Jul 31st, 2016 | By
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Taboola, the startup behind the publishing widget that recommends more content at the end of articles online, has made an acquisition to expand its horizons beyond the written word: it has bought ConvertMedia, a recommendation engine designed specifically to sniff out and recommend online videos at scale. Terms of the deal are not being disclosed but



Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads

Jul 3rd, 2014 | By
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Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for LiveRail. Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans



Coming Soon to Facebook: Video Metrics

Jun 25th, 2014 | By
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With the goal of helping you better understand how people respond to your videos on Facebook, today Facebook has announced that new video metrics in Page Insights and Ads Reporting are coming soon. Today, as a Page owner, you can only see how many people started watching your video. When the new metrics roll out



Facebook announces premium auto-play video ads for mobile

Mar 17th, 2014 | By
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Auto-play video ads are making their way to the mobile News Feed. Facebook on Thursday announced that a select group of advertisers will have access to premium video ads on mobile, which will play automatically without sound. The user can then tap the ad to play sound and see the video in full-screen mode. Each



Is There a Mobile Video Primetime in the United States?

Sep 8th, 2013 | By
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In its quarterly report, TubeMogul finds that video viewers take to their tablets after hours… Key Findings – Primetime is Tablet Time. Tablet viewing peaks in the evening, with primetime hours (8 p.m. to midnight) representing 25.7% of total views. iPad viewing peaks at 10 p.m., slightly later than viewing on Android tablets. – The



3 reasons why digital video needs to rethink its advertising model

Jul 23rd, 2013 | By
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Digital video companies like YouTube are not living up to their full potential when it comes to generating revenue. Despite the fact that the company has tripled its revenue, YouTube could be leaving tons of revenue on the table by not innovating on its advertising model beyond traditional pre-roll ads. In the increasingly mobile-first world,






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