With the goal of helping you better understand how people respond to your videos on Facebook, today Facebook has announced that new video metrics in Page Insights and Ads Reporting are coming soon. Today, as a Page owner, you can only see how many people started watching your video. When the new metrics roll out

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is pre-approved and every brand thoroughly vetted. Now, video ads are quietly being tested, as the company takes a slow approach to building what could be Facebook’s next billion-dollar business. The photo-sharing service has dabbled in sponsored videos with

Auto-play video ads are making their way to the mobile News Feed. Facebook on Thursday announced that a select group of advertisers will have access to premium video ads on mobile, which will play automatically without sound. The user can then tap the ad to play sound and see the video in full-screen mode. Each

On a lighter note to the normal technical issues that we are faced with every day, we took the liberty to set all Amusing & Funny commercial (ads) seen during the 2014 Super Bowl. As expected, they are dominated by the Automotive and Beer industry… Targeted Male, Age 20-45. So, Lay back during your lunch

This weekend, as I sat at home watching what is arguably one of my favourite events of the year, I was consumed by one of the biggest and most exciting “distractions” that will accompany the game – the advertisements. Dozens of articles have already been published talking about the incredible advertisements that will be shown

In its Global Ad Spend report, Nielsen finds ad-spend trends continue to favor TV and display, at the expense of more traditional media such as radio and print. TV now accounts for 57.6% of total ad spend. Display ad spending is up 26.6% from last year, thanks in part to growth in the Asia Pacific

Facebook Inc. (FB), seeking to break the long-held dominance of television over advertising budgets, plans to sell TV-style commercials on its site for as much as $2.5 million a day, two people familiar with the matter said. Karl Petersen, Lulea’s mayor, walks past a logo at Facebook Inc.’s new data storage center near the Arctic

The 35-minute power outage at Sunday’s Super Bowl XLVII caused consternation for CBS, the network that broadcast the game. For advertisers, the outcome was mixed, as some lost exposure and at least three fast-acting marketers were able to use Twitter to capture some attention. Looking at it in the context of viewability — which has