Posts Tagged ‘ SEM ’

Comparing Google Sitelinks With Google Analytics Data

Apr 30th, 2014 | By

In an effort to discover Google’s methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites. Google Sitelinks are somewhat of a mystery. Google does not publish the algorithm (or give good hints) for how it generates Sitelinks. However, as we



Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display

May 8th, 2013 | By

Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may no longer be the best channel for laser-focused






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