Thousands of new gTLDs will be launched in the next two years. Will Google’s algorithm take this into account? Google’s big algorithm change was released in July, causing many digital marketers to scramble to respond. Aptly named, Pigeon was focused on improving local results and map-related search tied to contextual intelligence, commonly referred to as
Posts Tagged ‘ Search ’
Knowing exactly how your customers are finding you online is a key part of any successful online marketing strategy. But is simply viewing your Google Analytics and taking the data at face value enough? Groupon didn’t seem to think so. That’s why Groupon de-indexed their site for nearly 6 hours this month. What Groupon wanted
In an effort to discover Google’s methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites. Google Sitelinks are somewhat of a mystery. Google does not publish the algorithm (or give good hints) for how it generates Sitelinks. However, as we
Google’s search engine was once characterized by its simplicity — both its search results and ads were blue links against a white background. No longer. On Wednesday, Google confirmed that it was testing new ads with images atop search results. They are a major departure from its earlier advertising and from its past promises to users.
The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines. I’m 17 years now into writing about search, and I’ve seen all types of things that have promised to revolutionize the space, especially