Posts Tagged ‘
Search ’
Sep 16th, 2014 |
By adops
Thousands of new gTLDs will be launched in the next two years. Will Google’s algorithm take this into account? Google’s big algorithm change was released in July, causing many digital marketers to scramble to respond. Aptly named, Pigeon was focused on improving local results and map-related search tied to contextual intelligence, commonly referred to as
Posted in Ad Operations |
2,052 comments
Tags: Algorithm, Google, gTLD, Search, SEO, TLD
Jul 17th, 2014 |
By adops
Knowing exactly how your customers are finding you online is a key part of any successful online marketing strategy. But is simply viewing your Google Analytics and taking the data at face value enough? Groupon didn’t seem to think so. That’s why Groupon de-indexed their site for nearly 6 hours this month. What Groupon wanted
Posted in Ad Operations |
1,495 comments
Tags: Advertising, optimising, Organic, Search, SEO, Study, Traffic
Apr 30th, 2014 |
By adops
In an effort to discover Google’s methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites. Google Sitelinks are somewhat of a mystery. Google does not publish the algorithm (or give good hints) for how it generates Sitelinks. However, as we
Posted in Ad Operations |
116 comments
Tags: A/B Testing, Analytics, Google, Links, Search, SEM, SEO, Testing, Trends
Oct 27th, 2013 |
By adops
Google’s search engine was once characterized by its simplicity — both its search results and ads were blue links against a white background. No longer. On Wednesday, Google confirmed that it was testing new ads with images atop search results. They are a major departure from its earlier advertising and from its past promises to users.
Posted in Ad Operations |
3,031 comments
Tags: Ads, Display, Google, Search
May 23rd, 2013 |
By adops
The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines. I’m 17 years now into writing about search, and I’ve seen all types of things that have promised to revolutionize the space, especially
Posted in Ad Operations |
426 comments
Tags: Chrome, Conversational Search, Google, Search, search by voice