Posts Tagged ‘ ROI ’

The Growing Investment in Mobile Programmatic

Jun 17th, 2015 | By

Millennial Media has presented a new infographic about mobile programmatic. Programmatic spend is on the rise. Global programmatic buyers are increasing their investment as the result of increased education and proven ROI. This infographic takes a closer look at the programmatic buying landscape. [source: millennialmedia.com]



Which Display Ad Exchange Sells the Highest Quality Inventory?

Feb 17th, 2013 | By

Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display ad inventory. Exchanges allow advertisers to buy ad inventory from a single source, an ad exchange, rather than engaging independently with each of the disparate underlying ad networks and publishers. Until now the onus of selecting the






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