At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and re targeting solution it began testing in October. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM

Facebook is now helping retailers close the loop from placing ads to making sales. The social network just announced via blog post that it is working directly with stores to measure the effectiveness of advertising on the social network by tracking when users who viewed a sponsored post actually made a purchase in the real

Twitter on Thursday announced the widespread introduction of ads based on web-surfing activity, meaning if you recently visited the website of, say, an automaker, you may see that brand’s ads in your stream. The program, called tailored audiences, rolled out in a smaller scale in July. Using tailored audiences, advertisers can target users who have

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of Internet companies that see an opening as the Web evolves beyond cookie-based data tracking. While the death of cookies—those sticky computer codes that compile

Facebook is launching a new retargeting tool that will allow retailers to show ads to people who’ve visited their websites or mobile apps. The targeting feature, “website and mobile app custom audiences,” is distinct from Facebook’s FBX ad exchange and won’t include demand-side platforms like Turn, AdRoll and Triggit that have made retargeting to Facebook

Twitter wants to eat your cookies and turn them into Promoted Tweets. The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. Users’ browsing behavior and email addresses will be used to match them up with ads from brands or business that are

Twitter will launch an ad exchange in which buyers will be able to “retarget” users with ads, according to Ad Age. The company will do so after taking advice from Facebook’s FBX ad exchange partners. An ad exchange works by monitoring the cookies — little bits of tracking code — in web users’ browsers. When