Posts Tagged ‘ publishers ’

GeoEdge Launches SpecHub, an Automated Creative QA Solution to Revolutionize Ad Ops Workflow for Publishers’ Direct-Sold Campaigns

Feb 21st, 2017 | By
spechub444

New York, NY (PRWEB)February 21, 2017 February 21st 2017, GeoEdge, the leading ad verification and security solutions provider for online and mobile advertising, launches SpecHub, an automated creative QA testing solution for publishers’ direct sold campaigns. SpecHub automates the direct-sold, creative QA testing process for publishers and dramatically reduces workflow inefficiencies. It transforms and enhances



What Part of a Web Page Gets the Highest Viewership?

Sep 25th, 2013 | By
fold-9-25-13

There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web page are most valuable. Chartbeat analyzed 25 million user sessions across the Web and turned up some interesting findings. Despite what many advertisers may think,



Eliminating Programmatic Confusion – The Road to Publisher Clarity

Sep 23rd, 2013 | By
progr-9-23-13

In an effort to educate the advertising industry about programmatic, the IAB has produced a programmatic and automation guide (pdf). The paper is an attempt to narrow down a few key terms to describe all of the jargon floating around about the new type of ad buying and selling. This is the first in a



AOL Unveils Its Supply-Side Platform

Apr 11th, 2013 | By
AoL-Networks-11-4-13

For the past year, AOL CEO Tim Armstrong has emphasized the company’s position as a programmatic player, discussing the importance of its “tech stack” and building up its year-old demand-side platform AdLearn. The company hopes to complete the circle around its automated ad services with the launch of its long-promised supply side platform, dubbed simply






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