Yahoo To Buy Flurry, Gaining Foothold In Booming App Tracking Market
Jul 22nd, 2014 | By adops
Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytic platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to