Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytic platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to

Knowing exactly how your customers are finding you online is a key part of any successful online marketing strategy. But is simply viewing your Google Analytics and taking the data at face value enough? Groupon didn’t seem to think so. That’s why Groupon de-indexed their site for nearly 6 hours this month. What Groupon wanted

Adobe has announced integration between two key products in their Adobe Marketing Cloud service. Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and preferences. It is now being integrated with Adobe Experience Manager, which helps manage content across channels while helping content creators with

Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display ad inventory. Exchanges allow advertisers to buy ad inventory from a single source, an ad exchange, rather than engaging independently with each of the disparate underlying ad networks and publishers. Until now the onus of selecting the