Posts Tagged ‘ Omnicom ’

Instagram Video Ads Are Coming Soon

May 8th, 2014 | By

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is pre-approved and every brand thoroughly vetted. Now, video ads are quietly being tested, as the company takes a slow approach to building what could be Facebook’s next billion-dollar business. The photo-sharing service has dabbled in sponsored videos with

Publicis-Omnicom Merger Is Official, will form a new entity called Publicis Omnicom Groupe

Jul 28th, 2013 | By

In a seismic change that will reshape the advertising world, Publicis and Omnicom confirmed plans to  merge in a press conference in Paris today. The new Publicis Omnicom Group began as a “casual conversation” six months ago when Publicis chief Maurice Lévy posed the idea to Omnicom CEO John Wren and the two continued to