Posts Tagged ‘ MoPub ’

Twitter Buys MoPub (a real-time-bidding mobile ad exchange) For $350M

Sep 11th, 2013 | By

Yesterday TechCrunch first reported that MoPub had been acquired by Twitter for roughly $350 million. MoPub is a real-time-bidding mobile ad exchange for apps that falls into the category of “programmatic” ad buying. The acquisition brings technology and a third party mobile developer/publisher network to Twitter. MoPub said yesterday in a blog post that nothing