As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners —

Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytic platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to

Auto-play video ads are making their way to the mobile News Feed. Facebook on Thursday announced that a select group of advertisers will have access to premium video ads on mobile, which will play automatically without sound. The user can then tap the ad to play sound and see the video in full-screen mode. Each

2014 will be the year with a shift towards mobile… more web based sites will migrate or add their mobile option, and the payments on mobile will definitely increase drastically. The habit of paying for things on smartphones and tablets is already ingrained in modern consumer society, particularly among young demographics. In the same way digital

Twitter announced that its adding the capability to target ads by device, OS version and Wi-Fi, according to a company blog post. The new targeting options extend to the reporting tools as well, allowing advertisers to make decisions about future campaigns based on those metrics. Twitter was born mobile: People reach for Twitter on the

Looking at 2013, mobile ad network Jumptap expects tablets to make up nearly a third of mobile devices, and iOS and Android operating systems to completely overpower RIM. In its February MobileSTAT report, Jumptap reported that in 2012, feature phones still made up 4% of the market share, while smartphones made up 78% share and tablets