NEW YORK, Jan. 25, 2016 /PRNewswire/ — AppNexus, the world’s leading independent ad tech company, today announced the launch of PriceCheck™, a solution like header bidding that empowers mobile app developers to maximize their yield through a transparent, multi-bid auction of their advertising inventory. As mobile programmatic advertising budgets continue to grow— eMarketer predicts that

Millennial Media has presented a new infographic about mobile programmatic. Programmatic spend is on the rise. Global programmatic buyers are increasing their investment as the result of increased education and proven ROI. This infographic takes a closer look at the programmatic buying landscape. [source: millennialmedia.com]

MasterCard’s tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. The MasterCard Digital Enablement Service (MDES) will begin providing its tokenization services to Synchrony Financial. This means that brands like JCPenney can give customers the ability to use their private label credit cards on

As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners —

To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) today announced it has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and stock, subject to certain adjustments. Based in Boston, privately held Nexage is a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying

The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. eBay will begin to run ads in its mobile app in this year’s fourth quarter, to help advertisers target consumers on both smartphones and tablets. The online market place has always been a strong contender in

As more people hop from device to device, Facebook launches a way for advertisers to understand where customers are converting. It’s a cross-platform world — how many devices did you use to check the Internet today? — and Facebook aims to measure it better. The social giant announced today that it is giving advertisers the

The New York ad tech community has a billion-dollar company at last, and it’s Brian O’Kelley’s AppNexus after all. Weeks after rumors linked Chinese e-commerce company Alibaba to an investments, AppNexus has announced a new late-stage funding round that values the company at $1.2 billion, nearly doubling the valuation of the company from its last

Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytic platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to

Auto-play video ads are making their way to the mobile News Feed. Facebook on Thursday announced that a select group of advertisers will have access to premium video ads on mobile, which will play automatically without sound. The user can then tap the ad to play sound and see the video in full-screen mode. Each