Posts Tagged ‘ Mobile Ad ’

Mobile Ad Industry Calls for Standards As Devices Proliferate

Jan 28th, 2013 | By

With the proliferation of tablets, smartphones and corresponding apps and mobile websites, mobile ad unit inventory is varied, complex and constantly growing. For creative shops, this has meant a difficulty in devising campaigns engineered to run on a myriad of devices. Publishers, likewise, have been left with painfully low CPM rates for mobile ads even