Posts Tagged ‘ Mobile Ad ’

Google’s New Mobile Ad Formats & Tools

Oct 6th, 2014 | By
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As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners —



Millennial Media To Acquire Nexage For $107.5M

Sep 23rd, 2014 | By
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To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) today announced it has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and stock, subject to certain adjustments. Based in Boston, privately held Nexage is a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying



EBay to Serve In-App Ads on Mobile Devices

Sep 15th, 2014 | By
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The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. eBay will begin to run ads in its mobile app in this year’s fourth quarter, to help advertisers target consumers on both smartphones and tablets. The online market place has always been a strong contender in



Facebook Introduces Cross-Device Reporting For Ads

Aug 25th, 2014 | By
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As more people hop from device to device, Facebook launches a way for advertisers to understand where customers are converting. It’s a cross-platform world — how many devices did you use to check the Internet today? — and Facebook aims to measure it better. The social giant announced today that it is giving advertisers the



Yahoo To Buy Flurry, Gaining Foothold In Booming App Tracking Market

Jul 22nd, 2014 | By
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Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytic platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to



Facebook announces premium auto-play video ads for mobile

Mar 17th, 2014 | By
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Auto-play video ads are making their way to the mobile News Feed. Facebook on Thursday announced that a select group of advertisers will have access to premium video ads on mobile, which will play automatically without sound. The user can then tap the ad to play sound and see the video in full-screen mode. Each



LinkedIn Opens Sponsored InMail Gates to Mobile Ads

Mar 9th, 2014 | By
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LinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverage users’ inboxes to get content in front of their eyes. As LinkedIn reveals, more than 50 percent of inbox pageviews emanate from mobile devices, so this is the highest return on



OpenX launches its mobile-first native ad exchange (Native O|X)

Feb 26th, 2014 | By
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OpenX Technologies is launching a mobile-focused native ad exchange today that it says will help app and game developers and publishers make a lot more money. In an event at the Mobile World Congress show in Barcelona, mobile monetization firm OpenX is unveiling Native O|X. The exchange uses a number of buzz words that are popular



Google, Foursquare And Twitter’s New Attack On Geo-Targeted Ads

Aug 10th, 2013 | By
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As the mobile ad market grows, so do the stakes for providing contextually relevant ads. Geo-targeted ads on mobile devices are getting a boost from companies like Google, Foursquare and Twitter, which are in various stages of rolling out new ad units that leverage location data. In a blog post yesterday, Google announced ads will



These Secrets Will Improve Your Mobile Ads’ Click-Through Rates

Aug 7th, 2013 | By
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Jumptap teamed up with Dynamic Logic and Celtra analyzed thousands of mobile ads to determine what small details make a mobile campaigns work, and what makes them flop. Everything from the number of words an advertiser uses to how many colors are featured in the ad directly correlate with click-through rates. For example, having a person






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