Posts Tagged ‘ Location ’

How Geotargeting Ads Works

Jan 14th, 2013 | By

Before the web, most advertising was targeted in a specific geographic area by default.  Virtually all newspapers, radio stations, billboards, and even television stations were local entities.  It’s true that there were some national platforms out there, but most media publishers served a local advertising market, and in fact, living in that market was often



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