Posts Tagged ‘ LinkedIn ’

LinkedIn Will Acquire Bizo For $175M

Jul 23rd, 2014 | By

LinkedIn just announced that it has reached an agreement to acquire Bizo (B2B Display Ad Platform), a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a



LinkedIn Opens Sponsored InMail Gates to Mobile Ads

Mar 9th, 2014 | By

LinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverage users’ inboxes to get content in front of their eyes. As LinkedIn reveals, more than 50 percent of inbox pageviews emanate from mobile devices, so this is the highest return on






Share


advertisement