Posts Tagged ‘ Jumptap ’

Millennial Media To Acquire Mobile Ad Company Jumptap For $200M

Aug 14th, 2013 | By

Millennial Media just announced that it has reached an agreement to acquire Jumptap, a deal that brings together two well-known mobile ad companies. The acquisition press release describes the deal as “a predominantly stock transaction,” with Jumptap shareholders to receive 24.6 million shares in publicly traded Millennial, giving them ownership of about 22.5 percent of

These Secrets Will Improve Your Mobile Ads’ Click-Through Rates

Aug 7th, 2013 | By

Jumptap teamed up with Dynamic Logic and Celtra analyzed thousands of mobile ads to determine what small details make a mobile campaigns work, and what makes them flop. Everything from the number of words an advertiser uses to how many colors are featured in the ad directly correlate with click-through rates. For example, having a person

Tablet Growth Encouraging for Mobile Marketers

Mar 6th, 2013 | By

Looking at 2013, mobile ad network Jumptap expects tablets to make up nearly a third of mobile devices, and iOS and Android operating systems to completely overpower RIM. In its February MobileSTAT report, Jumptap reported that in 2012, feature phones still made up 4% of the market share, while smartphones made up 78% share and tablets