Posts Tagged ‘ Hidden ’

At Least Two Percent of Monitored Display Ad Inventory is Hidden

May 1st, 2013 | By

At least two percent of the ad inventory we are currently tracking across US display ad exchanges is hidden. How are Display Ads Hidden? The traditional approach to hiding display ad impressions involves hiding the impressions (and potentially entire webpages containing display ads) within 0x0px iframes included within pornographic websites. An alternative approach involves setting the