Posts Tagged ‘ Header Bidding ’

AppNexus Announces Launch of PriceCheck™, Header Bidding for Mobile Apps

Jan 26th, 2016 | By

NEW YORK, Jan. 25, 2016 /PRNewswire/ — AppNexus, the world’s leading independent ad tech company, today announced the launch of PriceCheck™, a solution like header bidding that empowers mobile app developers to maximize their yield through a transparent, multi-bid auction of their advertising inventory. As mobile programmatic advertising budgets continue to grow— eMarketer predicts that