Posts Tagged ‘
Google ’
Feb 21st, 2016 |
By adops
Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page. It appears that Google will confirm the
Posted in Ad Operations |
1,602 comments
Tags: AdSense, AdWords, Google
Oct 6th, 2014 |
By adops
As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners —
Posted in Ad Operations |
2,366 comments
Tags: Ad Server, Ad Serving, Ad Size, Ad Unit, Ads, Advertising, AdWords, Analytics, Doubleclick, Flash, GDN, Google, HTML5, IAB, Mobile, Mobile Ad, MobileSTAT
Sep 16th, 2014 |
By adops
Thousands of new gTLDs will be launched in the next two years. Will Google’s algorithm take this into account? Google’s big algorithm change was released in July, causing many digital marketers to scramble to respond. Aptly named, Pigeon was focused on improving local results and map-related search tied to contextual intelligence, commonly referred to as
Posted in Ad Operations |
2,052 comments
Tags: Algorithm, Google, gTLD, Search, SEO, TLD
Jun 26th, 2014 |
By adops
In the world of digital media, marketers are increasingly paying only for ad placements that Web surfers can actually see. Yahoo is the latest major online ad company to offer that functionality, with a product it calls Yahoo Prime View. Yahoo’s offering is simple — it uses technology to detect whether an ad appears on
Posted in Ad Operations |
2,705 comments
Tags: Ad Exchange, Ad Server, Ad Serving, Ads, Advertising, Analytics, Campaign Targeting, Google, Targeting, Viewability, Yahoo
Jun 23rd, 2014 |
By adops
Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Publicis Worldwide has launched La Maison, a premium service platform that is a collaboration between Google, Condé Nast and Publicis Groupe digital networks and seeks to help luxury brands better target high-net-worth individuals. La Maison, or,
Posted in Ad Operations |
1,611 comments
Tags: Ads, Brand, Google, La Maison, Publicis
May 27th, 2014 |
By adops
Google gives publishers the ability to run display and text ads on their sites. They can run both styles of ads, or just pick a single one. The same goes for advertisers, who also have to choose between one of these two formats for their ads. The company is launching a new ad unit that brings
Posted in Ad Operations |
1,537 comments
Tags: Ad Exchange, Ad placement, Ad Size, Ad Unit, Ads, Display, Display ad exchanges, Google
Apr 30th, 2014 |
By adops
In an effort to discover Google’s methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites. Google Sitelinks are somewhat of a mystery. Google does not publish the algorithm (or give good hints) for how it generates Sitelinks. However, as we
Posted in Ad Operations |
116 comments
Tags: A/B Testing, Analytics, Google, Links, Search, SEM, SEO, Testing, Trends
Jan 23rd, 2014 |
By adops
Google rolled out an AdSense feature allowing publishers to manage ads sold through direct channels. In a blog post by AdSense Product Manager Matt Goodridge, Google explained the process: Publishers working directly with advertisers (regardless of whether those advertisers use AdWords) can enter terms of those deals into an AdSense account. Google will furnish publishers
Posted in Ad Operations |
593 comments
Tags: AdSense, AdWords, Google
Dec 11th, 2013 |
By adops
According to a post by Eran Arkin, product manager at Google, the company is testing a new ad format, called +Post ads, that allows brands to promote Google+ posts across the Google Display Network. An example would be using Hangouts on Air as mastheads on YouTube. The ads are interactive by default (i.e., commenting and
Posted in Ad Operations |
775 comments
Tags: +Post ads, Ads, Advertising, Google
Dec 2nd, 2013 |
By adops
In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be building in viewable impressions bidding into all of its display ad targeting products. In a significant move (curiously made without fanfare) Google has now rolled out CPM
Posted in Ad Operations |
3,141 comments
Tags: AdWords, CPM, Google, Viewability