Posts Tagged ‘ Geolocation ’

Google, Foursquare And Twitter’s New Attack On Geo-Targeted Ads

Aug 10th, 2013 | By

As the mobile ad market grows, so do the stakes for providing contextually relevant ads. Geo-targeted ads on mobile devices are getting a boost from companies like Google, Foursquare and Twitter, which are in various stages of rolling out new ad units that leverage location data. In a blog post yesterday, Google announced ads will



How Geotargeting Ads Works

Jan 14th, 2013 | By

Before the web, most advertising was targeted in a specific geographic area by default.  Virtually all newspapers, radio stations, billboards, and even television stations were local entities.  It’s true that there were some national platforms out there, but most media publishers served a local advertising market, and in fact, living in that market was often






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