Posts Tagged ‘ eCPM ’

5 Ways Real-Time Bidding (RTB) Differs From Direct Buys

Sep 2nd, 2013 | By

Here is a great article & video I came across, thought it should be shared… For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might seem a little unclear at first. After all, the ultimate result is the same: you are placing your ads on






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